Search engine optimization is key for every online business. In the first part of our article, we have already discussed 25 reasons why you need to focus on optimizing your website for search engines. Now, if you’re ready, we have some more advantages to share with you! So let’s continue our list with reason number 26!

#26 Search engine optimization is the best PR strategy you can choose

SEO is the new “PR”. To perform well in the eyes of search engines, you need to have a lot of high-quality backlinks. Backlinks are links that point to your website from others. The more you have, the more relevant your website is, and the more relevant your website is, the higher you rank. That simple. Getting high-quality backlinks can also require publicity. The more publicity you have, the more people will refer to you. That makes sense, right?

#27 Search engine optimization increases the number of your social media followers

When your visitors browse your website, they will most likely find social icons and click on them. An effective SEO can direct thousands of visitors to your website, some of which will most likely become your followers.

#28 SEO will grow your email list

SEO also increases the number of subscribers to your newsletter. Provided you have a newsletter signup form on your website, you can count on more and more subscribers as you move up the Google search list. For optimal results, encourage newsletter subscription in some way.

#29 Optimizing your website increases your blog traffic

As your ranking on Google’s search results improves, search engines will find your blog more valuable. Your content will likely appear more and more often as relevant content that Google is happy to offer to its users. 

#30 Search engine optimization improves the click-through rate of your website

A high ranking in Google search results improves the click-through rate of your website. Or vice versa. You need to achieve a higher click-through rate to improve your SEO. The click-through rate: the number of people reached divided by the number of visitors to your page.

#31 SEO improves the amount of time spent on your website

As the click-through rate increases, the time spent on your website will probably increase as well. And the longer visitors stay on your website, the more likely they are to make a purchase. And this is also an advantage in terms of your ranking in the Google search results list.

#32 Search engine optimization improves the security of your website

When optimizing your website, you are forced to make your website secure and protect your visitors from all kinds of viruses and scammers. And Google likes this, which also affects your ranking in the search results list.

#33 Search engine optimization increases the speed of your website

One of the tasks when working on optimizing your website will be to increase the loading speed, which guarantees a better user experience. Last but not least, your ranking will also improve.

#34 Optimizing your website increases the user experience

As you can see from the previous points, SEO improves the user experience on your website. Remember, Google’s goal is to provide relevant results to its users. To achieve a good ranking in Google’s search results, your website must be valuable in their eyes.

#35 Search engine optimization is increasingly valuable

According to some analyses, website SEO expenses will soon overtake online advertising costs. Why do people and businesses willingly spend on it? Well, because it works. Get on the SEO express in time, before it gets too crowded.

#36 SEO also works on mobile

Mobile is the future of the online space. The number of mobile users is constantly increasing. If you optimize your website for mobile, you will not only benefit your SEO, but you will also prepare for the marketing of the next generation. Your website must be mobile-friendly. Mobile first! This has been Google’s motto for some time.

#37 SEO helps you stand out

There are millions of websites on the Internet. The average person will never go through this huge selection. A well-optimized website helps you stand out from the crowd!

#38 With search engine optimization, you can aim with laser precision

The basics of SEO are the right keywords. This means that Google lists based on keywords in the results list. The advantage is that you reach people who are looking for exactly what you have to offer. The keyword-targeting ability of search engine optimization is one of the most important reasons why you get quality traffic to your website.

#39 SEO traffic brings real business

Visitors don’t come to your website to be entertained. They have problems they are looking for answers to and they click on you because they think you can ease their pain and find a solution. As long as you provide them with relevant content, you will be successful with SEO.

#40 Your search engine optimization ranking will last forever

Well, no… But it’s really hard to blow up the charts. Once you’re there, you’ll be there for a long time, unless you’ve been using black-hat SEO. Black hat SEO consists of unapproved tactics designed to circumvent the algorithms that govern Google rankings. And this can backfire badly. But you don’t have to worry about that. Why? Because you work with a reliable SEO company. True?

#41 With a well-optimized website, you can say goodbye to cold calls and other traditional strategies 

Tired of flipping through flyers and newspaper ads? Can’t see the result? Are you already frustrated that you are calling strangers, you know that you are annoying them and most likely they will not buy anything from you anyway? If the answer is yes, then it’s time to start investing in search engine optimization.

#42 SEO can double or multiply your business

SEO introduces you to people who are looking for something like you and your company. Be visible globally, let the whole Earth be your market! The sky’s the limit!

#43 You can attract talent with the help of SEO

People who are looking for a job also start their search on Google. You can optimize your website so that people who are looking for the job or position that you offer can find you. Why would you pay bounty hunters when you have such a treasure in your hands?

#44 Search engine optimization is affordable

SEO is still much cheaper in the long run than getting your conversions from paid ads. And the payback is priceless!

#45 Search engine optimization is the smartest marketing investment

The benefits of SEO are endless, it’s the smartest long-term marketing investment you can make. It generates traffic, leads, and sales that do not require any advertising. Your customers will be looking for you!

Wrap up

Now you know all the advantages of SEO so it is time to take advantage of all its great features and improve the way Google and customers see your website!