10 Effective Ways To Increase The Conversion Rate Of Your Website (Part 1)
Most business owners, especially those who just entered the world of e-commerce are focused on improving their website’s conversion rate. The average conversion rate of a website is usually 2%. This means that for every 100 visitors the business gets 2 customers. Unfortunately, it is quite rare to have a conversion rate like that. Some websites only get 0.1% to 0.2%.
Luckily, we have some proven tips to share. So if you want to increase the conversion rate of your website, you might want to read this. In today’s article, we are going to take a look at some of the most effective ways to increase your conversion rate.
Without further ado, let’s take a closer look.
#1 Use pop-ups on your website
If you really want to boost your conversion rate, the very first thing you should do is add a pop-up on your website. It is one of the easiest things you can do and the result is guaranteed.
To get a high conversion rate from pop-ups, here’s what you can do:
- Display offers to your website visitors such as premium content, freebies, ebooks, PDFs, etc. You can test multiple types until you find the one that your visitors are the most interested in.
- Make sure your pop-up is not annoying. Set a min. 30 second delay timer to allow your visitor to get familiar with your website before the pop-up will appear.
- Make sure your pop-up only appears once for visitors and it can be easily closed.
#2 Keep your online forms simple
When placing online forms on your website, the goal is to make people fill them. But, if the form has too many sections and you require your visitors to fill them all, they might just decide not to fill it at all.
To make sure your forms will improve the conversion rate of your website, keep them simple. Look a the current forms you have on your website and remove all unnecessary fields. Leave only those that are absolutely necessary for you to achieve your targeted goals.
#3 Rely on the power of feedback
The next best thing you can do to increase your conversion rate is to rely on the power of testimonials, reviews, and logos. Believe us, people who come to your website are not only interested in how you present your business, but they would also like to see how others see you. Add testimonials and customer reviews to your website, this will boost credibility and make your visitors trust you more. You can insert the logos of companies you worked with or logos of your previous clients. These things are all important if you want to win your visitors and convert them into customers.
#4 Keep your pages clear
When creating the design and structure of your web pages, there are some key things you should keep in mind. As we already discussed, keeping things simple has many benefits. This is especially true when it comes to the structure of your pages. A website that pulls visitors in too many directions can hardly convert visitors.
To avoid your visitors leaving your website, try to remove all distractions and keep your pages concise and easy to navigate. Be clear about your calls to action, tell your visitors what you expect them to do as a next step, and lead them to take action.
#5 Improve your CTA
If you want to improve your conversion rate, look at your calls to action. Are they strong enough? Are they really effective psychologically? CTAs such as “Buy” or “Sign up” are common, but are they the best? Well, they can be improved for sure, so why wouldn’t you make some changes in order to improve your conversion results? A very simple trick is to use the word “yes” in front of your CTAs and rephrase them a bit. “Yes, sign me up!” or “Yes, I want a discount!” sounds more friendly and engaging than a simple “Sign up” CTA. These CTAs work a lot better.
Now let’s wrap up the things we discussed in today’s article. As you could see, there are many things you can do to increase the conversion rate of your website.
Among others, you can:
- Use pop-ups on your website
- Keep your online forms simple
- Rely on the power of feedback
- Keep your pages clear
- Improve your CTA
Don’t forget to check back for the 2nd part of our article, where we will share 5 more simple tips on how you can effectively improve the conversion rate of your website.
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