10 website design trends to consider when developing a website

Are you ready to learn what makes a website design truly successful? Do you want to find out what are the latest website design trends? If your answer is yes, we have great news for you: you have come to the perfect place. 

Website design trends are constantly changing and there are always new methods to consider implementing when it comes to designing a website. In today’s article, we are going to share with you 10 proven website design trends that can improve your website and give your visitors a great user experience. Ready? Let’s get into it!

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#1 Understand the intent of the website

Before you start to develop or design the website, take some time to understand its core intent. What is the motivation behind the business? How can you make the website transmit the message clearly? If you design an e-commerce website that sells products, make sure to highlight these products and show how they can benefit the customer. If it sells services, show the visitors how opting for a particular service will make their life easier. Create a layout and design that is straightforward and helps the visitor easily understand what the website is about. Use pictures and strong headlines that can generate leads and convert. 

#2 Visual hierarchy

When creating the design of the website, make sure to keep in mind the visual hierarchy laws. To this, you need to consider size, colors, shading, typography, whitespace, contrast, surface, symbolism, and style. Your goal is to use these visual elements in a way that can show visitors where the important information is on the webpage. 

#3 Search Engine Optimization

Search Engine Optimization is key during and after the development of a website. This is something you should take into consideration right at the beginning of the design process and after as well. If you want to learn the best  SEO tips and tricks you can always rely on, check out our latest blog post discussing this topic!

#4 The power of analytics

To decide whether or not the design you created for a website, you need to take a look at how visitors respond to the website. There are multiple tools you can rely on to check user behavior such as Google Analytics, Google Search Console, Facebook Ads, etc. These can help you understand how much time users spend on different pages, which page delivers the best results, and which ones need improvements, just to mention some.

#5 Use images

We cannot discuss website design trends without mentioning the importance of images. People like to see images when they access a website, so make sure to place some quality, unique photos that make the right impression. Undoubtedly, there are endless stock photos you can download, but if you want to be a real professional, you might want to consider hiring a photographer. 

#6 Strong call to action

To make your visitors take action on your webpage, you need to write strong calls to action. But, this is not all you should focus on. When you design the pages and place the calls to action, make sure to pay attention to how they appear on the website. Use contrasting colors so they can stand out clearly and draw attention. Also, avoid using too many and too long CTAS, instead, keep them short and focused. 

#7 Branding

Needless to say, when you create a website design, keep in mind the branding of the company (if it already has one). It is crucial to show consistent branding throughout the different presences of the business, so try to synchronize the colors, fonts, typography, and other design elements of the brand. 

#8 Security

One of the very first steps of creating a website is building effective security that is able to safeguard the website from cyber attacks and malware. Luckily, there are many popular options to choose from, so spend some time doing research, until you find the one that fits the needs of your website. 

#9 Create a mobile design

Now, let’s be real. In 2022, there is no place for websites that only have desktop versions and they lack mobile design. People usually are accessing websites from their mobile devices, so why would you risk losing potential leads?

#10 Build the content strategy of your website

Last, but not least, it does matter what type of content you have on your website and how you structure them. If the copy is poorly-written and is weak from a marketing point of view, you will hardly convince your visitors to trust you and purchase your products or services. The same is true if your content has no structure and there is no strategy behind it. Make sure that the content (copy and visuals equally) you have on your website can effectively transmit the brand message and help you build credibility and trust. 

Book a meeting so we can analyze the design of your website together