What makes a good website? 5 things you need to keep in mind
A good website is an absolute necessity for all online businesses, no matter which stage of development they are in. Your website is like a door that lets your audience into your store or office where they can meet you and learn about what you do and what you have to offer.
However, having a door is not all you need to make a good impression and succeed. Instead, you need to find a way to catch the attention of your visitors, awake their curiosity, and take action. In other words, navigate your website.
Not a bad thing either if they decide to check back from time to time.
In today’s article, we are going to discuss the 5 most important things that we at Platinaxe always keep in mind when creating a website. So let’s see what are the things that make a good website and how you can accomplish them.
#1 Technical prowess
A good website loads fast. This is the very first goal you need to set. Make sure your visitors are not turning back leaving your website just because they need to wait for ages for it to load. Just imagine, when there are so many other options they can choose from, why would they waste their time waiting to find out if your website has the information they are searching for or not? Don’t let your competition profit from the slow loading of your website. In case you need help figuring out how to make it load faster, drop us a message and we will get back to you!
Another key factor when it comes to technical prowess is the CMS you choose as the base of your website. Opt for one that is reputable and flexible and most importantly, widely known and used. This is especially important because no matter which CMS you choose, at some point you will most likely come across some issues. And once there’s a problem you deal with and you have questions that need answering, using a CMS with a huge user community means quick access to solutions through other, maybe more experienced users.
#2 High-quality design and flawless UX
When it comes to design, there are multiple things you need to focus on. Obviously, it won’t do any bad if your website looks good and is visually appealing. There are many beautiful themes that can help you with this, but the real issue you really need to focus on starts with accessibility. Opt for a design that gets your message through clearly and puts your brand in a light that benefits you. Make sure your message can get through loud and clear and make it obvious to your visitors what you expect from them and what is your business about.
Another key factor is user experience. Do your best to make sure your visitors won’t leave your website frustrated. Pay attention to the color scheme you use, the font types, the readability of the content, the whole navigation process from loading to the check-out experience.
#3 Well-written, user-centered content
Now this one is the absolute key. In order to make your customers understand you, you cannot go with poorly written copy that simply cannot communicate effectively. To create a strong connection with those who visit your website, you need user-centered content. Stop talking about your business, switch your point of view instead and talk about the customer. Tell them how you can help them accomplish their goals and what they most likely need from your business.
Spend some time researching your target persona, see what your audience likes, needs, what they are searching for, and what are those things your competition fails to give them. Build your communication on these pillars and you will see how much easier it will be to create a real connection between your business and your customers.
#4 Top-notch Search Engine Optimization
Search Engine Optimization is something you simply cannot ignore if you are running an online business. Once you have your website ready, one of the very first steps you should do is optimize your website for search engines. This is crucial if you want to rank well for relevant searches and your goal is to get ahead of the competition.
In a recent article, we discussed some of the most useful SEO tricks you can apply, s make sure to check that article, too.
#5 Designed to be mobile-friendly
Without any doubt, there are many many things you need to keep in mind when developing a website for your business, but one thing is sure: today, all websites should be mobile-friendly. That’s it, there’s no arguing about this.
For the past years, mobile traffic has been growing and growing, and in case your website is still not mobile-friendly, you really need to step up and make some changes. The thing is that having a mobile-friendly website is beginning to become the bare minimum, as mobile-first websites start to become more and more popular. While in the case of mobile-friendly websites, developers first create the desktop version of the website and cram it down to mobile, when it comes to mobile-first websites, the design is 100% mobile-focused, allowing users to perform all tasks on their device.
We have an upcoming article on mobile-first website designs, so make sure to check back soon.
So what makes a good website? Well, as you could see, there are many factors you need to think of when building your business website. And the truth is that technical prowess, high-quality design, flawless user experience, well-written content, SEO, and mobile-friendly development are just a few of them. There is a lot more going into creating a good website.
Luckily, here at Platinaxe, we’ve got a team of talented web developers, SEO specialists, graphic designers, brand specialists, and many more, ready to create a website that can really make you proud. Take your chance now and drop us a message! We are looking forward to hearing about your business goals!