SEO content writing? Here’s what you need to know about it

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Are you curious about what SEO content writing is and why using it is so important?

Every article can be tied to a decision made by a user. There is a moment in every customer journey that sways people to click or not on your website. Let’s find out how we can help more people get engaged with your content.

In today’s article, we will introduce you to the world of SEO content writing. We will walk you through the most important SEO writing tips that will help you maximize the success rate of your website.

SEO content writing, web copywriting is a special form of online writing, having the following characteristics:

  • Contains keywords – it builds upon specific predefined keywords in the search results so that if a user types it in the search box of a browser, the given article should appear among the first.
  • It helps in ranking your online content in the search results (such as Google).
  • It generates quality traffic.

Many people think that SEO content writing is only for machines, but this is utterly false. Keywords must not reduce the user experience or make the text more difficult to understand, since sooner or later this would lead to a decrease in the ranking position and it would be pointless to write such SEO content.

Search engine optimized texts are not written with the primary goal of getting a higher position on the search results list, but to generate quality traffic and increase the click-through rate.

How does SEO copywriting differ from traditional copywriting?

Let’s take a look at what sets SEO content writing apart from “traditional” content writing and how these texts are different.

  • the first aspect is that the SEO content consists of predefined keywords on a given page
  • It uses the HTML markup language and
  • takes into account the health status of the entire website and blog

Not a day goes by where we don’t search for some word or phrase in the browser, right? 10–20 years ago, you had to flip through encyclopedias or ask for help over the phone from a person who had more information than we do.

Today, algorithms ensure that we get the information we want as easily as possible. After all, there are just a handful of people who glance over and read the first two pages of the Google search results list in order to find the information they are looking for.

In fact, AI (content written by artificial intelligence) is becoming widespread, which, although it produces more narrow results in other languages, generates excellent content in English.

Many people still think that keyword stacking is a strategy that works even now, even though it can lead to serious penalties, not only from an SEO point of view but also by provoking the disapproval of readers, especially if such text greets them on the given page. It’s also worth noting that SEO can actually bring promising results in the long term, but a well-written, useful piece of content or text can significantly speed up the process.

Search engine optimization is not about tricks.

It’s all about giving the audience the most authentic and accurate information possible with the help of Google, wrapped in a framework that we believe best serves users.

The meaning of SEO copywriting

SEO copywriting is the writing of content that provides satisfactory information to both users and search engines.

Yes. Not just for search engines. The most important task is to satisfy the user’s need for information as best as possible and to write the article in such a way that it contains the looked-up information. This information consists of some given keywords, for which a user visits the website and is willing to remain on the page since the text keywords contain the information he was searching for. If these requirements are met, with one or two modifications, we can achieve that it will become acceptable from an SEO point of view and that Google will also deem it suitable.

Algorithms are getting smarter, and things have changed. You really need good content so that Google sees the text as useful as possible and considers it to meet the criteria for a high ranking in the search results list. Every now and then you can still find fossilized old-school keyword-stacked text in the first places of the results list, but this is only because of less competition and it is only a matter of time before it changes. The good news is that if your competition has similar content, you have a chance to achieve a good ranking with the right content.

The point is to satisfy both the user and the algorithm. This is crucial since your readers should find the presented text interesting and informative; they should be entertained and enlightened about things they are looking for advice on. It should be useful for the user who has chanced upon the page during their search. Nevertheless, it is also important to be able to help the user with predetermined activities with the call-to-action elements placed at strategic points.

Even though this is not officially part of an SEO strategy, what purpose would the SEO content serve, if not to encourage the visitor to take some action? And here, we are not implying forcing the user to use a product or service on the website. Building trust, subscriptions, or increasing the time spent on the site can also be part of our tactics.

On the other hand, Google’s algorithms also need to understand what you wrote about, and what the article is about (HTML). Because if the algorithms don’t find it valuable, your would-be readers won’t be able to decide either, since they will never come across it. Unless, of course, you use social media, such as Facebook, for promotion, but that’s for another day.

The question, therefore, is: how can your page rank higher in the results list?

Many factors influence the ranking determined by search engines.

Preliminary research, keywords, up-to-date copywriting, usage of suitable images, and a few other factors all contribute to the success of a search engine optimized text, which is worth using when writing SEO content.

So if you’re worried that…

  • Your pages do not appear in search results.
  • Your website’s click-through rate is low.
  • The text is outdated and has never really appealed to anyone.
  • Your content has never been optimized and now you think it’s time to start.


The time has come. Let’s get started, shall we? So why is search engine optimization so important in your content?

SEO copywriting can open up new perspectives for a business’s awareness and profitability.

If you write a text that grabs the attention of your readers, answers their questions, can be shared and published, and uses the right markup language, you can be sure that you will soon find yourself on the first page of the search results list. It’s no secret that Google likes to refine and modify its algorithms, the aim of which is to improve the user experience in most cases. This is good news for users, SEO specialists, copywriters, and you, but a small or large change can cause serious headaches. 

After all, if you’ve written an article and it’s been successful for a long time, and then the strategy that worked so well until then suddenly collapses, what can we base it on?

The good news, however, is that the basic rules of search engine optimization do not change. Sometimes, the SEO tactics that were used to achieve good results but did not serve the interests of users and readers will no longer work after a while.


In the end, it goes without saying that SEO content writing is extremely important, especially when it comes to your website’s success rate. This marketing strategy ensures the appearance of your website with a higher ranking in the search results, which means more traffic from users. You should not only focus on stuffing as many keywords as you can in your content but make sure that they are accurate and up-to-date both for your readers and for the search engine. One of the key takeaways from this article is to ensure that you write content that your target audience cares about. In our next article, we will walk you through some major SEO content writing tips that will certainly boost your rankings.