Checklist: 8 top qualities of a professional website (Part 2)

professional website

Continuing the first part of our article, today we are going to discuss another 4 primary qualities all professional websites need in order to make a flawless first impression and lead customers to take action.

But before we get started, let’s refresh our memory a bit first. Previously, we talked about the importance of functionality and great performance, we discussed how a visually appealing design can help you win customers, how crucial it is to have a website that is user-friendly and provides easy navigation, and last but not least, we closed our article emphasizing the undeniable necessity of optimizing your website for mobile devices, too.

Now, we are going to talk about other 4 aspects you should keep in mind when creating or improving your business website. Ready? Let’s take a look at them.


Optimize your website properly for search engines


There’s no need to say, if you run an online business, it is crucial to understand the rules of SEO and optimize your website according to them. 

Basically, the role of search engine optimization is to help you gain more quality traffic for your website from search engines. Once you optimize your pages, you will rank in a better place in searches and more people will click on your pages. The more people, the more traffic and more chances to convert visitors into quality, loyal customers.

Here are a few tips you can consider doing to improve the SEO of your website:


  • Use page titles and meta tags respecting the word limits and requirements on every page
  • Use alt tags for every image on your website
  • Do some keyword research and build them appropriately into your content. 
  • Research your audience and understand what type of content sounds natural to them and what they enjoy reading.
  • Format your content: use paragraphs, short sentences, headlines, bullet points, etc.
  • Always check your data to see how your pages perform.
  • Understand the customer behavior to know where your website needs improvements.


If you want to learn more about what SEO is and what it means beyond keywords, don’t hesitate to check out our latest article written about this very topic!


Create well-written content and high-quality copy


Another tool you can use to make a good impression and create a strong connection between you and your customer is communication. Well-written content is key to presenting your business and addressing your visitors properly. 

Aim for a language that is familiar to your audience and try to keep things simple. Avoid using jargon, acronyms, or any words or phrases that might sound strange and unnatural. 

Keep in mind, your visitors don’t have time or patience to read long blocks of text, so try to be relevant and short, but provide enough information to be convincing and professional. 

If you run a blog, regular updates are necessary, your readers will appreciate fresh content. This will not only make already existing readers come back but it can also help you reach more people. Make sure your posts are sharable so they can get to a wider audience. 


Get your message through with obvious call to actions


Make your call to action visible and clear to understand. Let your visitors know what you expect them to do, what they are supposed to do next. Lead them through your website with clear calls to action, use highlighted buttons and bigger fonts to emphasize the next step. If you want them to book a free call with you, let them know. If you want them to subscribe to your newsletter, provide them with a form where they can do that.


Readily available information about your business


Share your contact details with your audience so they can easily get in touch with you. Offer multiple ways where they can contact you such as a phone number, email address, social media pages, or a physical address where they can find you in person. This builds credibility and trust, which means a lot, especially at the beginning of the customer journey.

Put these points of contact readily available on your website. Create a contact page or use the footer to share this information. 




As you could see, there are some key qualities that can make websites truly stand out, no matter the size of the competition. 

To sum it up, here is the checklist of the 8 most important qualities of a great website that you should keep in mind when building your website for your business:

  • Functionality
  • High-quality design
  • Great user experience
  • Optimized for mobile devices
  • Good SEO
  • Well-written copy
  • Strong calls to action
  • Readily available contact information


We hope you enjoyed reading our two-part article about the top qualities of a professional website. Let us know if you need any help creating your dream website for your business. Our teams of talented professionals are looking forward to learning about your future goals and helping you achieve them!