Checklist: 8 top qualities of a professional website (Part 1)

Imagine walking into a store, restaurant, home, or any other location. What is the first thing you observe? Obviously, the door. Think of your website like that, the front door of your business, the point that creates the very first connection between you and your customers. 

It should not only be open but inviting, too, and most importantly, once the customers are halfway in, it should also be convincing to make them continue their journey. 

To achieve this, you need a great website that is professional enough to break through and make a successful connection possible.

In the first part of our article, we are going to share with you the 4 top qualities of a great website that can give your business a good start. So in case you need to improve your website or you’re considering creating a new one, these tips might give you all you need to take off!

Without further ado, let’s take a closer look at each one!

Functionality

To some, this might sound too basic, even unrealistic, but believe us, there are still lots of websites out there that are almost unfunctional. 

This is a big issue since your website reflects your business. If it doesn’t work properly, how could you expect your visitors to trust you and believe that your business does? Just think about it: when there are so many search results, why should one bother waiting for ages for your website to load or deal with annoying errors?

It is extremely important to make sure that your website loads quickly and all the pages work. You can rely on tests and analyses to check the speed and functionality of the pages. These can be done easily and quickly, so make sure to test the performance of your website regularly. 

Don’t waste any customers with a broken or poorly built website. Try to offer a great first impression and encourage your visitors to start their customer journey.

Well-designed

A key part of branding your business starts with the design of your website. Ultimately, the design is what catches the eye of your visitor and it is what creates the very first picture of your style and values. 

Needless to say, it is crucial for your design to be visually appealing and polished. A beautiful website can take you a long way. Imagine it like a special environment you create to welcome your visitors, so make sure it is a nice space to spend time in.

Before creating the design, spend some time doing some research. See what is trending, what colors have a positive vibe, try multiple themes until you find the one that truly reflects your business. Use high-quality photographs, easy-to-read fonts, and graphics that make your website stand out from your competitors. 

UX

There is one thing you should always keep in mind: visitors don’t have time. They are always in a hurry, trying to find the information they need or solve a problem as quickly as possible. 

If they are searching for a certain service, they need to know immediately whether you can help them or not. Don’t expect them to read all the pages of your website to find the solution or product they are looking for. 

Try to provide clear information and create logical navigation. Build the home page and the menu bar of your website strategically with a clear hierarchy so your customers can easily find what they are looking for.

Optimized for mobile

It is more and more popular for people to use their mobile phones to find information quickly, no matter where they are. They place orders, do shopping, read blogs, catch up on the news, with a phone in hand everything is accessible at any time of the day.

If visitors cannot navigate your website from their mobile devices, you have a huge problem. This is one of the most important aspects of all mentioned above, so make sure you’re all good. 

Summary: The top qualities of a great website

To differentiate from your competition and look highly professional, you need a high-quality website that can properly reflect your business and make a fantastic first impression on your visitors.

Here’s what to keep in mind:

• Make sure your website is 100% functional, all pages load quickly and there are no errors or annoying bugs that could frustrate your visitors.
• Aim for a high-quality design that is visually appealing and helps your business stand out from the competitor brands. 
• Flawless user experience is key, so make sure you don’t make your visitors work for the necessary information. Instead, try to be as effective and logical as possible when creating your website. Use a clear hierarchy in your menu bar and home page.
• Optimize your website for mobile devices to help visitors access your website anytime from anywhere.

We hope today’s article provided useful information on how to improve your business website and be more professional. See you in the next one, where we will continue our list with another 4 key aspects you should know about before creating a high-quality website.