5 reasons why building an email list is still key to success

Are you still unsure whether your business needs an email list? In case you are having doubts about building an email list, we collected some good reasons to show you why you should not hesitate. The truth is that email lists still have a huge impact on sales and the overall relationship your business has with its customers. Not to mention website traffic. Below, you will find the top reasons why building an email list is key to a successful business, especially if you own a webshop or offer services. But now, without further ado, let’s see what an email list is and why you should consider creating one for your business.

What is an email list?

To put it simply, an email list is a list of email addresses of people who gave your business permission to send them regular updates and promotions. These can be new launches, sales, special promotions, or any other type of update they might be interested in. To build an email list and send bulk emails to your customers, you can use email marketing software. Just to give you some idea, some of the most popular email marketing tools used by thousands of online businesses are MailChimp, Sendinblue, Constant Contact, and Sender. But Shopify also has an in-built email marketing tool that you can rely on to design and send emails to your customers.

Why should you have an email list?

Having people subscribed to your email list means that they are interested in what your business has to offer. This means that they are more likely to convert into buyers. However, to make sure these people who joined your email list are notified and up to date with your current offers, sales, and promotions, you need to keep in touch with them and tell them when there are any updates. For this reason, whenever you launch a new product or collection, have an ongoing sale, or do anything special they might be interested in, you should send emails to keep your email subscribers updated. 

Below, you will find 6 reasons why building an email list is important. So now, let’s take a look!

#1 It is personal

If you are fed up with trying to rank well on search engine’s list, having an email list offers a much easier way to get in touch with your customer base. With one simple click you can send a bulk email to thousands of customer knowing for sure that you will land in their inbox. It is direct, personal, and most importantly, effortless way to keep in touch with your customers and convert leads into buyers. You can also make a personal touch by addressing people by their name and showing them the items that have looked at in the past. 

#2 It has a clear purpose

When people give you their email address they acknowledge the purpose of it. At signup, they need to fill out a form with their personal information such as first name, and last, name, but most importantly, they will confirm their email address. By signing up they understand that they will receive updates and messages from you, and what does that mean after all? That they are interesting in what you have to offer and they don’t mind hearing from you. This is one of the obvious reasons why building an email list is a must if you are selling products or offering services.

#3 You can target people

When a user signs up to your email list it means that they show interest in your product, services or contact. By knowing this, you can target them most efficiently. With the help of such tools as Google Analytics, you can see in what products or services are your customers interested in, so you can show them exactly the ones they forget in the cart or simple have looked at. Also, you can offer them a special deal considering those products. These highly relevant offers can result in higher conversion rates, which will boost your sales and even make these customers come back later for more shopping.

#4 Your email list is yours

If you are in the marketing game for a while, you surely know that whenever search engines or social media platforms change their policies, you need to recalculate your marketing and strategy, and sometimes the strategy you built can go to waste. When it comes to your email list, this cannot happen. Why? Because while you don’t own Google or Facebook, you do own your email list. This means that there is no strategy or policy that can change. The worst case scenerio is that some of your scubrcibers will unsubscribe. But the rest of the people will stay and you can reach them whenever you like.  

#5 Most people check their email several times per day

Another reason why you should not hesitate to build an email list is that there are billions of people using email every days. A recent research by Radicati has shown that there are 3.8 billion active email accounts, which is half the population of Earth. We guess, at this point you understand why not having an email list is a huge mistake for any business. Email marketing is a great long term investment that can help you deliver your messages to your customers at a very low cost. So you really should not miss the chance to benefit from the simple, yet great advantages of building an email list. 

Final Thoughts

As you can see, there are many reasons why building an email list is something you should do immediately if you haven’t done it before. It doesn’t matter what type of business you run, if you want to reach out to your customers and keep in touch with them in the long term, you should create an email list. It is personal, it is targeted, it has purpose, it boosts your traffic, and increase your sales. And remember, the people who subscribe to your email list, are most probably ready to jump on your offers, so make sure to have something for them regularly.