5 Good Reasons To Start Using A Business Email Address Right Now
Looking at current business practices, most professionals prefer email as their main channel of communication. Even though there are many methods of online communication, a business email address is still considered to be the most trustworthy and most reliable option you can choose.
Did you know that in just a few seconds we can decide whether to open an email or skip it instead? People are usually filtering our emails on a daily basis, so realistically you have only one chance to persuade your customers that your email is worth opening. The majority of people won’t open an email from an unknown source, since a non-branded email address looks simply unprofessional to them. If you want to create a strong business model, gain credibility with your customer base, and make sure that you are taken seriously and kept in mind, there is one thing you should do: open a business email account.
In case you are looking for a reason to open a business email address, we have gathered not one, but five good reasons below why you should consider setting up one right now!
#1 Improves brand awareness and marketing effort
A vital factor in building a trustworthy brand is establishing your online presence in the market. Unless your business has a worldwide recognized logo that settles your identity, your business identity is made of a name that people will relate to. Every person reading your emails will know of your businesses’ existence, only when the name of your brand is part of your email address.
So the first step in creating brand awareness is finding a short, descriptive, and unique name for your brand – if you don’t already have one – that people can remember easily and recognize later on. After that, you should use this domain name to create your email address, such as [email protected]. This address will link your products or services back to your business so that customers can find you easier when searching for your goods. With every email you send out that contains your businesses’ name, you are promoting your brand.
#2 Makes you look professional and trustworthy
New business owners, entrepreneurs, and start-ups often use non-professional, low-budget email addresses making them appear unprofessional to clients. Nowadays it only takes a few clicks to set up a free personal email, so every person can have multiple addresses. When you own a company, but still use a personal email for handling official business matters, you give the impression of being a “cheap” or “lazy” person uncommitted to his business. If you don’t take your business seriously, investing time and money in it, neither will your customers.
The easiest way of making you and your business look more professional and trustworthy is to set up a business email account using an authentic source. You can do that by purchasing your domain name and creating a branded email address, a short and memorable name for your customers to remember. Including your company’s name in your email address establishes your brand identity.
#3 Gives you control
Setting up a business email account gives you control over deliverability meaning that your emails will be delivered to the desired recipients and not land in the spam folder. The goal here is to enhance your business partners and customers to open your emails, increasing the overall email opening rates.
As your business grows you will need to add new members and create separate departments for dedicated communication. This feature gives you huge flexibility since depending on your needs you can customize your addresses, such as [email protected], or [email protected]. You can control who can use the email account, for adding or removing users as your business grows or the team changes, you would only need to change the employee’s name.
Whenever you want to make a change to your business identity or migrate to a new service provider, you can back up your account easily. Because you have acquired your domain name, you can switch to a new service provider without losing your contact information and your files. In addition, if you have a problem with the storage you can also configure the content and file sharing, and set a limit for bigger files.
#4 Helps you maintain data privacy and security
When you own a business, confidentiality and secured information are of utmost importance. Free email services have a higher chance of being targeted by hackers, due to their large user base. With a free email provider, there is a possibility that you can lose access to your account or it can get suspended. Making an upgrade to a business email address will save you a lot of frustration, not to mention that you can even implement additional security features when using a hosting provider’s server.
#5 A great way to communicate with your customers
A business email account enriches the communication with your current and future clients. Organizing emails in an inbox can be a difficult task when you have to search among general email addresses. However, by owning a domain name customers can easily search for and sort out your emails. An email address ending with a custom domain name proved to be the simplest and easiest way to nurture communication with your client base.
On the other hand, a business email address can be used for internal collaboration between your employees. You can easily create email templates for a clear and concise connection between your coworkers, manager, or anyone you wish to reach out to within your company.
The only downside with opening a business email account is that you have to pay for it. Considering its core benefits we have listed above – it helps you promote brand awareness, creates an image of professionalism and credibility, gives you a free hand over customized settings and features, secures the company’s and your customer’s privacy, and adds to both your external and internal communication –, we think you should make this small investment and upgrade from a personal email to a custom domain name. A business owner that opts for a professional domain name and address not only empowers his company for growth but will also stand out from the crowd in a competitive market.
If you want learn more about business emails, check out our latest blog by clicking here!
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