10 Tips To Rely On If You Want To Grow Your Website Traffic (Part 1)
As website developers and marketers, our goal is to create a website that is not only working but gets regular visits, too. Good website traffic is a key element of a successful business, so it is crucial to do everything possible to grow and maintain the number of your visitors.
Luckily, there are some proven solutions you can rely on to grow your website traffic. In today’s article, we are going to take a look at these to help you get some ideas on how you can boost not only the traffic but the quality of your online presence, too.
#1 Use the power of social media
Undoubtedly, one of the best ways to grow your website traffic is using social media channels. This can not only help you get more visitors but can also be useful to create and maintain a closer relationship with your customers. Posting regularly on Linkedin, Twitter, Facebook, or any other social media platform can easily raise awareness of your business and lead people to your website. Just make sure to write quality, easy-to-understand call-to-actions followed by your website link.
#2 Advertise your business
Another great way to attract visitors is to advertise your business. Paid ads such as display advertising, social media advertising, or paid search can give you the boost you need to be more visible and extend your follower base. Creating strong ads that deliver the results you are looking for is not easy, so you might want to think about hiring a professional who knows how to adjust the strategy to reach your goals.
Need help with your ads strategy? We are a team of professional marketers ready to share our insight with you! Get in touch with us now!
#3 Mix to match
Every reader is different and when it comes to content there is no formula that works with everyone. To avoid people unfollowing you or simply ignoring your posts, try to vary your social media communication. By this, we mean mixing the length, style, and purpose of the content you post on your channels. If your content is only educational, people might get bored. Same if you only post product pictures with informational descriptions. Try to entertain your visitors with some fun content from time to time. Also, make sure you vary the length of your posts, too. While some people appreciate a longer post, others might find it overwhelming. The best you can do is to mix it.
#4 Write compelling headlines that cannot be ignored
If you are running a blog on your website, make sure the headlines are irresistible. A top-notch, exciting headline cannot be ignored and it will most likely make people click on your link. To achieve this you need good writing skills and creativity, and let’s be honest, sometimes hours or even days to think of a persuasive headline that makes people click. As a business owner you might be struggling with your time, so again, hiring a professional might make sense.
#5 Optimize for on-page SEO
If you have a business website, the one thing you should never do is miss SEO opportunities. On-page SEO is one of the most valuable and important things you can do to bring more traffic to your website. Just to mention some practices, you can create internal links, fill your meta description, add alt text to your pictures, and so on. There are so many little things that make a huge difference. Make sure you get the best out of your SEO optimization.
#6 Promote your business by guest blogging
Some think that guest blogging is dead, but the truth is that it still has many benefits that are worth trying. Start guest blogging and you will see it. Needless to say, try to find a reputable site with a like-minded community that will appreciate your content and will easily connect with you. This can not only attract attention to your business but grow your website traffic, too.
#7 Bring guest bloggers to your website
It’s a big mistake to believe that guest blogging works only one way. The truth is that it has way more opportunities than most people would think. Invite people to write guest blogs to your website. Choose wisely, try to find people who have a valuable message to share with the visitors. Your readers will appreciate some freshness and will be interested in the new content.
#8 Post content on Linkedin
Linkedin is the world’s most popular and largest professional social networking platform. So what are you waiting for? If you have a business, just get it out there. Posting content regularly on Linkedin can bring plenty of opportunities, from connecting with other business owners to getting potential leads that might become loyal customers. You can connect with people who can benefit from the services you offer or need the products you sell. Not to mention the precious feedback you can get from other professionals.
#9 Don’t forget to insert internal links
Linking can make wonders, especially if you have the right linking strategy. When it comes to links, most people think of other sources linking to their website, but internal linking is also a great way to increase your website traffic. When posting a new blog, always look for linking opportunities. If you have another blog post on your website that connects to the topic of your latest blog, insert a link to lead people there. This will increase the time people spend on your website and it will also help them see the variety of valuable content you have.
#10 Interview professionals
This one might seem a little bit strange, but just give it a thought. If you make an interview with someone who has valuable information to share with your readers and post it to your website, your readers will appreciate it. It’s definitely a win. But what makes this even a better idea is that the person with who you made the interview, will most likely share the interview on their own social channels, which will bring more visitors to your website. Simple as that.
We hope you enjoyed our collection of tips and tricks on how to bring more visitors to your website and maintain high traffic. Each of the ones we mentioned in our article can make a difference, but there is no reason why you shouldn’t combine them!
Don’t forget to check back soon, because we’ve got more tips to share with you on the matter!