10 Marketing Tips to Improve Your Small Business Right Now
There are many marketing tips and hacks you can try to boost your sales and achieve your business goals. We don’t say that all tips work for everyone, so you might want to make a selection based on your business type and the issues you need solutions for. One thing is sure, having a strong online presence is key for all businesses, regardless of the experience and history on the market. To give you some ideas about what you can do to boost your sales and improve your overall success, we collected 10 marketing tips that you can put to the test, especially if you have a small business.
Let’s take a look at each:
#1 Diversify your marketing strategy
If you already have a customer base, but you would like to extend it, you need to diversify the ways you approach people. Make sure to carefully select the channels you use to get leads and reach your audience. Never stop looking for new opportunities to diversify your marketing strategy. You should always be present on those platforms your potential customers are using. For example, if you want to reach young people, find a way to grab their attention on YouTube and TikTok.
#2 Distribute your budget
This one is key. Once you understand which channel brings you the most customers, you can consider splitting your budget accordingly. Distributing your marketing budget is crucial if you want to maximize success. Needless to say, if the majority of leads come from Instagram, you should focus your budget on building a strong Instagram marketing strategy instead of paying for Facebook ads.
#3 Monitor data
Once you put the different channels to the test, you will understand what works and what doesn’t work for your business. At this point, tools specially developed to monitor your website data and user behaviors like Google Analytics can come in really handy. This will help you learn a lot about how your website visitors navigate the pages, what helps them take action, and what usually stops them in the conversion process. Being able to pinpoint your strengths and weaknesses is key to taking the necessary next steps to improve your business.
#4 Do not take for granted your existing customers
As a small business, you should always focus on growing your customer base. However, an even more important part of the game is to make sure to keep your existing customers, too. You should never stop marketing just because they have already made a purchase or acquired your services once. Make sure to make them feel appreciated and give them reasons to do business with you again.
#5 Offer promotions
We’re sure it is not surprising that most of the time it is the price tag that puts an end to the customer journey. We don’t say to keep your prices low, but here’s the deal. A motivating, appealing deal, a promo code here and there does more good than bad to a business. This way you will allow people to try your products or services for a lower price, and chances are they will come back more willing to pay a higher price once they know that your products or services are worth the money. There are so many options, you can give people discount codes, start sales, offer subscribed customers exclusive deals, etc.
#6 Build a strong social media presence
Here’s the deal. If you sit at a table with 10 people, chances are all 10 will say that they are using social media. People are on social media, sometimes hours long on a daily basis. So why wouldn’t you want to be there where your potential customers are? As a business, your social media platforms should always be up to date. Try to find creative, interesting ways to grab people’s attention, try to start a conversation with customers, and most importantly, use these channels to promote your business.
#7 Invest in ads
Investing in ads should be one of the most important parts of your marketing strategy, especially when it comes to setting your budget. As a small business, building your customer base relying only on organic traffic will take a lot of time. The sad truth is that you will need to invest in short-term plays that will bring the right people to your website. Google Ads for example is the perfect way to start, as people search the web for a product, service, or solution. These ads are highly targeted and can be fine-tuned with impressions and demographic details. So you should really use it individually or combined with your social media ads budget.
#8 Use email marketing to reach your customers
Many say that email marketing is old school, but the truth is that using email marketing is a critical part of your marketing strategy. Once people agree to subscribe to your email list or create a permanent account on your website, they become leads. However, that doesn’t mean that they are ready to buy just yet. This is when email marketing can come in handy and help you out. It’s not only an easy and scalable option to maintain communication and connection with both your leads and existing customers, but it is also free. There are many newsletter-creating tools that you can use free of charge. They offer a broad range of features that allow you to create attention-grabbing, visually appealing newsletters effortlessly. If you want to learn more about email marketing and newsletters, take a look at our previous article by clicking here!
#9 Rely on the power of customer reviews
Believe it or not, a few customer reviews can have a bigger impact on your visitors than anything else you have on your website. This works both ways. If your customer reviews rate you poorly, chances are, people will choose to look further and choose not to buy from you. On the other hand, if your previous customers can confirm that your products and services are worth the money, people will approach you with more trust. Customer reviews give your business credibility. It is especially important when you have a small business and your name on the market is not well-known yet. Nothing can tell more about your business than your customers. To help your visitors learn about you, share customer reviews with them. Also, encourage your customers to share their feedback on your website with your visitors.
Last, but not least, on our list of marketing tips to improve your business, here’s another one: branding. Branding includes lots of things, but now, we are talking about visual branding. When starting a business, there’s a lot to figure out. You need to find a name for your business, create a logo, develop a website, build a marketing strategy, etc. To look professional, you need top-notch branding that makes you stand out from your competitors. You need to find a style that fits you and can successfully represent your values, you need consistency and quality. It is about design and graphic work, but it is also about how you present yourself as a business. Undoubtedly, it is hard to handle everything, so you might want to hire one or two professionals to help you out. The one thing you should always aim for is to have a business that makes you proud, and you can confidently present it to your customers anytime.
As you can see, there are so many marketing tips you can rely on to grow your customer base, increase your sales, or simply, improve your success as a business. From branding to boosting your marketing strategy, the options are also unlimited. There’s so much more to share with you, and we’re sure we will in the next one.