10 Effective Ways To Increase The Conversion Rate Of Your Website (Part 2)

Is the conversion rate of your website low? You have no idea what to do to improve it? No need to worry, we’ve got plenty of proven tips and tricks to share with you. In the first part of our article we discussed how pop-ups, simple online forms, testimonials, customer feedback, clear page structures and powerful CTAs can help you increase your conversion rate. 

Today we are going to continue our list of effective ways to improve the conversion rate of your website by sharing 5 more tips with you. Ready? Let’s take a closer look at each:

#1 Chat with your visitors – Add live chat to your website

Having a good conversion rate means that you are able to convert a high number of your visitors into customers. Needless to say, communication is key when you want to connect with the people who visit your website, start a conversation with them or encourage them to reach out to you. One effective way to do this is to allow your visitors to get in touch with you easily and offer quick responses to any questions or inquiries. A great way to do this is to allow your visitors to chat with you using a live chat feature on your website. 

#2 Offer money-back guarantee

Most business owners who choose not to offer money-back guarantee are afraid that the offer will backfire on them, as buyers will ask for their money after making the purchase. The truth is that a money-back guarantee has more benefits than risks. It builds trust and credibility, and your visitors will more likely decide to purchase if they are offered the option of getting their money back if they find it necessary. These guarantees can really boost your sales and conversion rate, so we really do recommend giving them a shot. 

#3 Rely on A/B testing when it comes to your headlines

Your headlines are one of the most crucial parts of your website. Most people who come to your website will only read the headlines. If they work, you’re good. If they are weak and have no power to trigger action from your visitors, you need to make some changes to improve them. An effective way to see if your headlines are working or not is to A/B test them. When you A/B test the headlines, you can experiment with length, tone and the use of statistics and numbers. Improving your headlines based on these factors can definitely increase the conversion rate of your website. 

#4 Create the sense of urgency by adding a timer 

To improve your conversion rate, you have to be able to lead your visitors to take action and make them buy your product or service. When you have discount codes, promotions, sales, make sure to let your visitors know when these will end. Add a countdown timer to your landing page to create a sense of urgency. These features can lead to the increase of conversions as people tend to take action when they come across a limited time offer. 

#5 Assure easy sign up process through third-party

If you want your visitors to sign up for your page, make sure they can easily get through the process. Social login has many advantages, it can be done quickly without having to create a new user from scratch and your visitors can use the same passwords they already have. Third party signup services such as Quicksprout help to make the signup process simple and easy by allowing visitors to sign up to your page by using their social accounts. 

Final Thoughts

We hoped you enjoyed our articles. To sum up, here are the 10 tips we have shared with you on how increase the conversion rate of your website:

1. Use pop-ups on your website
2. Keep your online forms simple
3. Rely on the power of feedback 
4. Keep your pages clear
5. Improve your CTA
6. Chat with your visitors – Add live chat to your website
7. Offer money-back guarantee
8. Rely on A/B testing when it comes to your headlines
9. Create the sense of urgency by adding a timer 
10. Assure easy sign up process through third-party

See you in the next one!